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Market wary investors require cautious approach
Shell-shocked investors are likely to respond best to a cautious approach as they step off the investing sidelines. According to a Scotia Capital report last fall, Canadians are holding approximately $1 trillion in uninvested cash and near cash, consisting of currency holdings, bank accounts, short-term paper and money market funds.
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A sales pro who unsettles his clients
André Cyr speaks frankly with his clients and his prospects. He uses images that make them think, make them uncomfortable, and push them to action. "Learn how to ask unsettling questions. You have to unsettle the client," he says.
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Some advisors are taking an interest in TFSAs
While the banks have grabbed the lion's share of Tax-Free Savings Account business since these plans were introduced just over a year ago, some insurance advisors are also embracing the new market.
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New accounting standards threaten some insurance products
The new International Financial Reporting Standards (IFRS) may cause upheaval in the life insurance industry that includes putting some insurance products and generous guarantees on the endangered list.
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Apples prove healthy for financial planning business
Alain Parent has an unique marketing approach. He sends out apples to his prospects. They are not just any apples, mind you, but ones that have been individually boxed and branded with the word "Health", directly on to their skin.
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